Privacy Policy — Moo Blocks

Effective date: 14 September 2026

AMEWIX LLC ("we", "us") built Moo Blocks as a free mobile game supported by advertising. This policy explains what information the app handles.

Information We Collect

Moo Blocks does not require an account and does not ask for your name, email, contacts or precise location. Your game progress (scores, level progress, settings) is stored only on your device.

Advertising

Moo Blocks shows ads served by Google AdMob (Google LLC). To serve and measure ads, Google may collect device identifiers (such as the advertising ID on Android or the IDFA on iOS), approximate location derived from your IP address, and information about how you interact with ads, together with basic diagnostics.

In the European Economic Area and the United Kingdom, personalized ads are shown only with your consent, which is collected through Google's consent form the first time you play. You can review or change your choice at any time via "Privacy Options" in the game's pause menu. On iOS, tracking across other apps only happens if you allow it in the App Tracking Transparency prompt. You can reset or delete your advertising identifier in your device settings at any time.

Install and Campaign Measurement

On Android, Moo Blocks uses AppsFlyer (AppsFlyer Ltd.) to measure which advertising campaign led to an install, so we can tell whether our advertising pays for itself. AppsFlyer receives your device's advertising ID, the install referrer supplied by the app store you installed from, an approximate location derived from your IP address, the times the app is opened, and basic technical diagnostics such as launch time and battery level, which are used to detect fraudulent installs.

AppsFlyer does not receive your name, email address, phone number, precise location or purchase history. Moo Blocks sends AppsFlyer no account identifier and no in-app events.

This measurement begins only after the consent step described above has finished. Where a consent form is required, that means after you have made your choice; until then nothing is sent. AppsFlyer then shares the result with the advertising partner that referred the install — currently TikTok For Business — so that partner can tell which of its ads worked. To stop this measurement, delete or reset your advertising ID in your device's privacy settings, or turn on the setting that removes it entirely; without that identifier the install cannot be matched to a campaign.

Remote Configuration

To turn features such as advertising on or off without an update, the game contacts Unity Gaming Services (Unity Technologies) using an anonymous, device-generated player identifier. No personal information is sent. Unity's privacy policy: unity.com/legal/privacy-policy.

The game itself can be played without an internet connection; ads and remote configuration require one.

Data Deletion

All game progress lives on your device. Uninstalling the app permanently deletes it, and you can clear the app's data at any time from your device settings. You can reset or delete your advertising identifier in your device's privacy settings.

To request deletion of the measurement data held about your device, email us at [email protected] and we will pass the request to AppsFlyer, which provides a deletion mechanism for this purpose. The same address handles any other request about your data.

Children's Privacy

Moo Blocks is not directed at children under 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy as the game evolves. Updates will be posted at this page with a new effective date.

Contact

Questions? Email us at [email protected].